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CRM Lead

Permanent employee, Full-time · London

Your mission

As CALM’s first CRM Lead you'll get the opportunity to design and deliver our CRM strategy, encouraging audience/supporter acquisition, retention, and loyalty. You'll take ownership of implementing a new CRM system based on the organisational requirements and working cross-organisationally to develop CRM best practises and new ways of working.

Your profile

  • The implementation of a new CRM platform/system. Reviewing what is in the market and recommending the best provider to achieve our goals
  • Working closely with the Fundraising and Marketing Teams to map out different audience/supporter journeys and recommending and delivering the best email strategies
  • Work with our Supporter Care team to help improve the care we provide to all of  our supporters
  • Help the organisation better understand user conversion points and implement strategies to optimise them
  • Lead our email and CRM strategies, managing email marketing calendar in partnership with our Fundraising team and Marketing team; driving revenue growth through rigorous testing, advanced customer segmentation, and continuous optimisation
  • Setting up and running supporter engagement best practice
  • Working with the Senior Data Team Manager to develop the strategic use of our supporter/contact data (Salesforce), via reporting and insights and putting these into action
  • In consultation with key stakeholders and teams, develop and implement retention strategy across our marketing channels and website
  • Be the master of our audience/supporter data, continuously improving its quality and helping CALM use it to make better decisions
  • Develop CRM best practices and new ways of working
  • Ensure adherence to GDPR policy in relation to marketing

  • You will have previously set-up and developed CRM programs and campaigns
  • Good working knowledge of segmentation, personalisation and targeting methodologies
  • Proficiency in marketing automation systems (e.g. Hubspot, Pardot) and integrating those systems with other technologies
  • A passion for numbers and strong analytical skills
  • A self-starter with a ‘can do’ attitude that understands the power of CRM to build lasting customer relationships and is always in-the-know on the latest industry trends
  • Genuine love for collaboration and great interpersonal skills
  • A confident communicator who is able to influence at senior levels

£40,000 - £45,000 with benefits
Why us?
  • Unlimited annual leave
  • 4pm Friday finishes and currently working a nine day fortnight
  • 6% employer pension contribution
  • Healthcare cash plan
  • Wellbeing and health support including 1:1 counselling sessions
  • Progression opportunities within the business where and when appropriate
CALM is an equal opportunities employer, values diversity and is strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.

If you’re interested in this exciting opportunity, apply now with a copy of your CV and we’ll be in touch to discuss your application.
About us
The Campaign Against Living Miserably, CALM, is leading a movement against suicide, currently the single biggest cause of death for men under 45 in the UK. On average, 18 people take their own life each day. Our free, confidential, and anonymous helpline and webchat service operates every day of the year, 5pm to midnight, for anyone in the UK who is feeling down or depressed. Through our campaigns and engagement activities, CALM aims to change culture so that people feel able to seek help before they reach a point of crisis, and family and friends feel better able to support each other.
We are looking forward to hearing from you!
Thank you for considering a career at CALM (Campaign Against Living Miserably). Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to

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