Supporter Engagement Lead

• You’ll join a growing team, fresh off its biggest fundraising year to date.
• You’ll lead the strategy for how CALM recruits, stewards and retains mass donors, with responsibility for one-off giving, regular giving and the development of other mass market products.
• You’ll establish and scale a supporter engagement programme that grows both connection to CALM and sustainable income for our work. 
• You’ll bring together data, insight, communications and fundraising to create supporter experiences that recognise why people choose to support CALM, and give them reasons to stay involved.

• Develop, execute, and own CALM’s overarching Supporter Engagement strategy, taking responsibility for targets, performance metrics, and budgets to scale mass donor income.
• Oversee the end-to-end recruitment, stewardship, and optimisation of the Individual Giving portfolio, maximising the LTV across one-off donations, regular giving, and other products within the portfolio.
• Lead the continuous development of new, audience-focused fundraising products and giving methods for a mass giving audience, to build and secure a predictable baseline of recurring income for the organisation.
• Champion the use of supporter data to design, deploy, and optimise automated, multi-channel communications, ensuring mass audiences receive highly personalised, relevant, and meaningful touchpoints.
• Work collaboratively across all fundraising functions and wider CALM teams to deploy products and communication tools holistically, ensuring donor experiences reflect true supporter needs rather than internal processes or structures.
• Pioneer the department's approach to gathering robust supporter data and audience insights.
• Maintain awareness of industry trends and best practice, with a view to use these to increase CALM’s income
• Working with the Head of Public Fundraising, and direct reports to; set, manage and deliver against budgets, reporting on OKR’s, performance and reforecasting accordingly.
• Attending CALM events to help provide a great experience for all attendees
• Leadership and line management of team members, supporting them to achieve their objectives and creating a high-performing team. 
  

• Proven track record of driving significant income growth through  developing and executing multi-channel mass donor strategies (across regular giving, one off giving) whilst maximising Supporter Lifetime Value (LTV). 
• Experience of using CRM segmentation, audience insights, and automated marketing tools to deliver personalised, high-volume communications that treat mass supporters as individuals. 
• Expertise in mapping, testing, and optimising end-to-end supporter journeys, removing operational friction, and building retention 
• Strong track record of driving collaboration across wider departmental functions (such as Brand, Communication and Digital) to deliver cohesive, integrated public-facing acquisition campaigns.
• Experience managing income and expenditure budgets, setting performance metrics/OKRs, and executing detailed financial reforecasting to demonstrate clear return on investment (ROI). 
• Demonstrated ability to line manage, coach, and motivate a multidisciplinary team to foster a high-performing, supportive team culture.

• Proven experience designing, testing, and scaling innovative fundraising products or concepts to secure recurring, predictable revenue streams. 

Applications will close on Sunday 6th September and are reviewed on a rolling basis; we encourage interested candidates to apply early.

We are aiming to conduct first round interviews on 9th/10th September and second round interviews on 16th/17th September.